My Btec Level 2 Media Blog

Evaluation For Final Print Advertisement

From my original idea the only thing that has stayed the same was the positioning of the ice cream tub, but apart from that every initial idea had changed. I had pre production sketches of what I wanted my advertisement to look like but my print advertisement changed so much from the first one because I wanted it to appeal to George my target audience and I thought that the first idea was a bit to childish. I also changed a lot because when I did my primary research I realised that things like the tag line looked more affective when I took one word away and made the sentence simpler. Most changes were made also because I know Fair-Trade and natural ingredients matter to my target audience George, as he is a reformer, this is the reason I put the Fair-Trade logo on my print advertisement, I also didn’t think the Fair-Trade logo on the tub of Ben & Jerry’s Chunky Monkey was not visible as I had wished, then having two Fair-Trade logos I added (All dairy and plantation farmer receive) next to the Fair-Trade logo, I also did this because it made a rule or three.

After completing the first draft print advertisement I decided I really did like it but the advertisement was not up to my standard as the monkeys and the tub of Ben & Jerry’s Chunk Monkey ice cream was not cut out well on Photoshop as I was still learning how to use Photoshop. Also another critical reason was that I thought my print advertisement was too childish and a bit silly and changes the idea totally as my target audience age is thirty years of age and I wanted to make sure that my advertisement appealed to George.

During the post-production process I realised that what I was trying to achieve was a poster that didn’t go by the original Ben & Jerry’s print advertisements as they use cartoon like backgrounds and characters and I wanted to use real life images, mainly because my target audience George is 30 and I thought that its might be a bit to childish or a bit to immature for him. I also wasn’t sure on how to do a cartoon like advertisement and my drawing skills are not very good, this probably would have affected the standard of my print advertisement. So I made the decision to purely do real life photos so that it would be easier for me, look better and finally appeal to George my target audience.

One disadvantage that I changed to an advantage on my third print advertisement was the background for my print advertisement as I wanted to put most of the main object in the low key light so they would stand out a lot more then usual but it wouldn’t look as good because the way I wanted the ingredients to be coming down into the pot of ice cream and I wanted the tagline to next to the pot on the left hand side but the branches from the plants above were getting in the way and was making the positioning , I solved this problem by using the clone tool to copy the white misty colour and pot it over the branch as if it was never there, after that was gone there was nothing in the way of the tagline or any of the ingredients. 

My final print advertisement my print advertisement has changed so much and is totally different from my original idea. The text has changed to a slightly different shade of yellow based on primary research, originally I didn’t have the ingredients above the tub but I knew that my target audience George likes to know what’s in the food he consumes, the background has changed three times and some tree

Branches have been edited, a Fair-Trade symbol has been added and positioned in the right, also I added text next the Fair-Trade symbol in the Fair-Trade green and blur colours, which made a rule of three and finally I listened to my primary research and used another picture of my Ben & Jerry’s Chunky Monkey ice cream tub to make it look as if the ingredients were not just coming down but coming down into the tub of ice cream. If I had the chance I to do my print advertisement I would change the way that the ingredients are angled as I think it would look even more as if the ingredients were coming down into the pot.

Technically I think my advert look good and is very affective, e.g. the positioning of my ice cream tub and the noticeable rule or three, I am also happy with the jungle scene I have chosen because I think it’s perfect for my advertisement and it’s just the way I wanted to position it as I thought my target audience George would think it was great as he can see what’s in the ice cream apart from milk as I thought milk or a cow would ruin the narrative of the jungle theme, the tagline is simple, affective and in yellow which matches the colour of the Ben & Jerry’s Chunky Monkey tub, and also helps the theme in the mise-en-scene 

Director: David Ficher

Brad Pitt - Detective David Mills

Morgan Freeman - Detective Lt. Williams Somerset

Almost retired homoside detective Lt. William Somerset (Morgan Freeman) is partnered with detective Mills (Brad Pitt) a new homoside detective Detective Mills had just moved into town with his wife Tracy (Gwyneth Paltrow), to investigate two murders which we soon find out they are linked by the same killer. The serial killer John Doe (Kevin Spacey) picks his victims using the seven deadly sins. For the first two murders he uses Glutony and Greed, this leavs five more murders, Lust, Sloth, Wrath, Pride and Envy. The two detectives use old library records for anyone that has checked out with a book about the seven deadly sins to track the killer down, the two detectives soon find the killers apartment but have no proof that this is his apartment so they go in alone to check it out, the killer soon sees them knocking on his door and they spot him, the killer then pulls a gun from his pocket at fires a few shots and them, luckely non of the shots hit. they chase the killer wildly before they get split up and detective Mills comes to a dead end, the killers then knocks detective Mills out by hitting him with a blunt object before making his escape. After searching his apartment they gain clue of his next victim. After the killer had murdered another two people using Pride, Sloth and Lust. This leaves two more, Envy and Wrath. The killer then hands his self in and confesses to the murders as long as they will come with him so he can take them to the next crime scene otherwise he will plead insanity. John Doe finaly directs the man to a desert and make then malk, he has payed a delevery person to deliver a package to near them, the two detectives spot the oncoming vercal and Lt. William Somerset drived closer to the vercal while detective Mills stays with John Doe, when closer he stands near his car and instruct the man to stop whilst pointing the gun at him, the delevery guy soon gets the parsal from the back of the van and William Somerset opens the box to find detective Mill’s wife’s head inside. While detective William Sumerset is running back to inform detective mills and trys to pesuade him not to shoot John Doe, John Doe is already telling detective mils trying to make detective mills shoot him. Eventuly John Doe tells him about his wife telling him shes pregnant and begging him not to kill her. Detective mills looks at his strangly. John Doe then says “Ohh, you didn’t know?” This then makes detective Mills very angry and this representing wrath and detective Lt. William Somerset representing pride. Detective Mills then shoots John Doe several times which is exactly what John Doe wanted him to do. Se7en is a Thriller/ Mystery in which the ending is unpredictable. The location in which the film is set is an unknown Town/ City of constant rain and building decay.

Cutout animation - Cutout animation is a technique for producing animations using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs.

Pixelation/ Stop Motion Animation - Pixelation is when you take one picture at a time moving slightly using people, photo by photo. Stop motion animation is exactly the same by using objects.

Cel animation - Cel animation is a transparent sheet on which objects are drawn or painted for traditional, hand-drawn animation, such as The Simpsons.

Rotoscoping - Rotoscoping is when a piece of film is drawn on so when played it looks like a cartoon, such as the film A Scanner Darkly.

Claymation - Claymation is when you make a clay character or object and such as Stop Motion animation and Pixelation you move it a slight bit take a photo so on and fourth.